Experimental Typography from Marshmallow Laser Feast

Typography from Saatchi & Saatchi New Directors Showcase 2011 from Marshmallow Laser Feast on Vimeo.

All the text is generated from a realtime system. It went something like this: HD webcam filming text on the laptop screen. Waggle the camera, change focus, waggle a ruler in front of the lens, focus, calm movement, finish with a waggle. This signal fed into another laptop running Openframeworks. This app took the luminance of the video feed and extruded it in z depth. The parameters in the app where mapped to a midi controller so we could waggle. This signal was projected onto a back projection screen and filmed with a 5DmkII. Once the system was set-up content creation was really quick but more importantly it was organic and rather jolly!